The ecological marketing part of the business strategy of many companies. More and more companies are betting on this marketing tool for two reasons: winning customers and fighting climate change. In this AgroCorrn article, we explain what green marketing is in detail.
Types of ecological marketing
We can distinguish between two types of green marketing: from a social perspective and from a business perspective.
From the social perspective , we can see ecological marketing as a set of activities that seek to encourage society to create ecological awareness , to improve behaviors that could be much more beneficial for the environment. We would be talking about a set of actions carried out by non-profit companies, just to spread ideas and desirable environmental behaviors among the citizens and institutions of the countries.
From the business perspective , we can say that it is the one that is applied to sell ecological products , that is, the one that seeks to satisfy needs without damaging the environment. It is a different way of conceiving and executing the exchange relationship. All parties have to win, the company, the consumers and the planet. This contributes to a sustainable development of the economy and society.
If you want to read more articles similar to Ecological Marketing , we recommend that you enter our Other Ecology category .
Hello, I am a blogger specialized in environmental, health and scientific dissemination issues in general. The best way to define myself as a blogger is by reading my texts, so I encourage you to do so. Above all, if you are interested in staying up to date and reflecting on these issues, both on a practical and informative level.