When we think of pollution we look at the sky and see black gases or fumes, but the term encompasses many other types of pollution. From an environmental point of view, another type of pollution that affects us on a daily basis and practically without realizing it is known as visual pollution. At EcologçiaVerde, we are going to see what visual pollution consists of.
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What is visual pollution
This pollution affects especially natural landscapes and urban aesthetics or architecture , deteriorates the beauty of our surroundings, destroys the perspective of our streets and rural roads, forces us to endure an over stimulation of advertising posters that many times do not interest us and therefore Lastly, it impairs road safety since they can cause distractions.
It is a pollution perceived through the sense of sight and that affects large cities. We cannot avoid it, advertising is there, it is exposed because brands pay to advertise in those spaces and we are overwhelmed by the amount of messages they want to convey to us. This causes two things: the first, that we do not pay attention to advertising because there is too much and it is not oriented to our preferences, and second, that it is dirty and is really ugly.
Visual pollution generally refers to the abuse of “non-architectural” elements that alter the aesthetics, the image of both rural and urban landscapes, and that generate an unwanted invasive visual impact. Within this category we find posters, cables, chimneys, antennas, poles, canopies, screens and other digital elements. Today, advertising can be found in many different forms.
Origin of visual contamination
Visual pollution has its origin with the growth of the consumer society. There is the idea that the greater the exposure of the brand, the more sales are achieved. But a point has come where this strategy no longer works. However, it continues to be practiced. Just by walking around the center of New York you will understand what it is. In just 10 meters you can see more than 25 billboards shining, blinking and wasting energy incessantly.
Many times without realizing it, these advertising elements that together generate visual pollution have a negative influence on man and the environment, reducing the quality of life. The posters and advertising screens are the most repetitive elements. Its multiple messages can collapse us and generate a feeling of living in a chaotic and stressful environment.
In short, visual pollution is the great forgotten and if we tried to reduce it, the health of citizens would increase significantly. It is not worth dirtying the streets, landscapes or distracting drivers on the roads with absurd posters, we ask you to change the model, there are more ways to advertise without polluting and much more effective.
If you want to read more articles similar to Advertising, posters, screens and visual pollution , we recommend that you enter our Pollution category .
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